Getting your business off on the right foot requires a few essential ingredients for success – determination, passion and a clear mission! Unless you know where your business is headed and how you would like to progress over the next few years, reaching new milestones could prove difficult. It’s absolutely essential that you start making use of the Internet and search engine optimisation to generate leads and build links, both to and from your site, because this will convert to sales. Many professionals out there can provide these services for you. Attracting a local audience is a whole other ball game though, so let’s learn a bit more about the importance of local SEO.
Optimising Local Pages
Did you know that it is possible to optimise local pages on your company website? Integrating search engine optimisation into the pages of your website will encourage a flow of traffic from whatever geographical location you are targeting. For example, if you wanted to attract web visitors from Melbourne, you would use the keyword “Melbourne” in any way possible. A professional local SEO expert would likely integrate keywords into the meta tag descriptions, image descriptions, titles and texts of a web page.
Google’s Local Search Algorithm
When searching for keywords that are relevant to the topic being discussed or that relate to whatever services and products you sell, Google’s keyword tool (and other useful online tools) will generate the most popular keywords that are searched for in particular regions. As Google’s local search algorithm fluctuates, it is important that your website is in sync with whatever changes Google is making at that time. SEO specialists will have the tools and expertise to stay abreast with algorithms and trends, so you won’t have to worry about spending your time checking analytics and such.
Connect with Customers Through Smartphones
It’s safe to say that the vast majority of this planet’s inhabitants now own a smartphone device, or something similar at least! It’s now easier than ever before to access the web using on-the-go gadgets, whether it is a phone or a tablet. When you start testing out various local SEO tactics, you can easily attract people nearby. Maps, keywords and other SEO-related tactics will help your website to show up on search results and on search engine apps. Think about how many people will click through to your website and the potential of these clicks turning into sales – pretty exciting, huh?
Bower Interactive aims to connect companies with local customers. To get a quote for local SEO services, call (02) 8091 3963.
