As a business owner, you already know that many companies have individuals or teams hired specifically to do social media management. They create campaigns, ads, and interact with your audience. They look for trends to follow or use to a firm’s advantage and much more. Of course, not all firms can hire such staff or even any marketing experts to point them in the right directions. It is why social media management software may provide the ultimate solution.
A Simple Example
Did you know that Facebook has more than two billion (yes, that word began with a “b”) active users daily? That is astonishing, and even more so when you realize that each one of those active users could, potentially, see your business messaging on the platform. Yet, for them to see it, you must be actively using the platform. That means finding or creating content, posting it to the right channels, groups or associated pages, and following up on any comments, shares or other feedback.
Clearly, it is a full-time gig that most business owners don’t have the time to tackle on their own. Yet, with the right social media management software, the process is streamlined and simplified.
What to Look For
When seeking out software for your social media campaigns, you’ll want to find options that include:
- Single dashboard – If you can go to a single dashboard to schedule posts, customize the message, automate content sharing, and leverage media that is relevant to your industry, it will make all of the difference in the world. You might literally get the work done in minutes a day!
- Connection to dealers and vendors pages – Imagine also being able to share your messaging and information to the pages created by your vendors or dealers? This lets your audience see you directly, associate you with their trusted providers and get even more shares.
- Reputation – Lots of word of mouth goes on in social media, and if you have the right social media management software you’ll be able to make the most of such sites
At LotVantage, you can find just this sort of packaging, allowing you to streamline your social media activities, reputation management, advertising, inventory marketing and more. With an array of proprietary software options, you’ll be able to take whatever “Thumbstopper Content” you have and use it to build the strongest audience ever. You can join us at Linkedin.
