Hiring the right person for the job is important when it comes to direct marketing, but the clever proposals they come up with can only go so far. They need your input to help them make it very specific to your audience and your business. Providing the following information can help a direct marketing copywriter be very successful with your marketing.
What Are You Promoting?
Target the product or service you would like them to promote. Your business may offer more than one, but you need the marketing to be very specific. You can have them create several campaigns with a focus on each one if you like. Perhaps you are running a sale on a particular product or service, or launching something new where you want the current focus to be.
Knowing who your target audience is will help you to find the right approach. The direct marketing copywriter needs those details from you. If you aren’t sure, data needs to be collected that will allow them to narrow it down. Don’t make the mistake of trying to appeal to the masses.
Does the Offer Solve a Problem?
Consumers buy products or services because they have a problem they would like to have resolved. The direct marketing copywriter needs to embrace that. They need to use that to create a story that empathizes with the customer base. The story should offer them a solution to take care of that need or want. This is what will evoke an emotional response and get them to make the purchase. They need to know why they should buy it and what is in it for them.
The marketing efforts need to portray your business as the expert in this particular field. The consumer should have no question this is what they want and you are the business they would like to buy it from. One way to increase this positive response is with testimonials from happy customers or endorsements from people who are easily recognized.
Why Aren’t They Buying?
Remove the question about why they aren’t buying before the information goes out there. Share with the marketer who your competitors are. They can also conduct that research if you need. Find out what sets you apart from your competitors and use that information to help entice customers. Give them an offer they can’t refuse such as a sale price and money back guarantee if they aren’t 100% happy with it.
Make sure there is a powerful call to action at the end. Most marketers are well aware of this, but don’t let it fall through the cracks. Don’t assume the customer will go forward with the purchase, give them a reason to. Perhaps that is a bonus offer of an item or a limited time only sales price. Click here for more!
