Marketing old-think is out and personality-driven marketing is in. If you’re still selling products or services old-school—by focusing on product items or features alone—you could be missing out on a great opportunity to market your products or services much more effectively.
If you don’t understand the importance that personal branding can bring to your business, read on to get a better idea of what you’ve been missing all this time:
Old approaches no longer work
In the past, all you’d have to do to get people to buy your products or pay for your services was to pay for an ad or put up a site and people would flock to your shop or site pages. These days, the old approaches no longer work. If you want them to pay attention, you’ll need to do more than communicate the special benefits of your products or services to your target audience. You’ll need to build a connection.
Brands build trust and credibility
With markets saturated with new products and services, it can be hard to connect to your audience and break through the clutter and noise. But if your company’s brand personality stands out, that’s going to make it easier for you to grab their interest. That’s the kind of competitive edge you can learn from digital marketing experts like Nick Nanton and JW Dicks.
When consumers care
Aside from a slew of accomplishments, Nanton and Dicks have authored plenty of books on the subject of personal branding, FastCompany notes. One of them, Celebrity Branding Agency, introduces you to personality driven marketing and what it can do for your business. The two experts are but two of the three that make up the core team of Celebrity Sites, a full service digital marketing agency. With their help and assistance in building and improving your brand, you can won’t just make customers listen—you’ll make them care about your product, service and business.
