Product and trade shows are an exciting way to show off new products to industry insiders, wholesalers, retailers and even customers. They are advantageous to any company for the following reasons:
- Exposure: A great exhibit and a great booth can really showcase what your company can do and where it is heading.
- Networks and contacts: By showcasing your products and your direction as a company, you have the opportunity to network with industry insiders, other businesses, wholesalers, distributors and retailers. In this way, you can really “wow” an audience and build expectation for your products, and make new business contacts that affect your bottom line.
- Growing your business: By networking effectively and making useful contacts, you have the potential to grow your business.
- Insights: By seeing what other businesses are doing in your specific industry, you gain an insight into trends. This can lead to new ideas and new directions for your own company.
Exhibiting the Right Way
Whether it’s your first time at an exhibit or you’ve done them before, it’s important to do it in the right way. One way to appeal to those coming to see your products is to have an aesthetically pleasing booth. 10×20 booths are a great way to exhibit products, because they are big enough for your company to have a presence without the price tag of larger booths. Nimlok Orlando specializes in the design and production of trade show booths of all shapes and sizes, and is located just 15 minutes away from the convention center in Orlando, FL.
