Regardless of the size of the target market, every business needs internet exposure. Having a well-organized, informational website is one thing. Ensuring potential customers find it is something else again. Search engine optimization is a vitally important marketing strategy. Competition for top spots on internet search engines is fierce, and for good reasons. Survey results indicate the 90 percent of potential customers turn to the internet for information before making a purchase. There are ways a Springfield IL SEO company can help your business go from strength to strength.
Online Visibility
If your website is not on the first page of search results, chances are your site will get very little traffic. The greatest majority of potential customers for your product or service never go past the first page of results. An SEO company can help your website meet the strict criteria search engine algorithms take into account when ranking sites.
Increase Site Traffic
Websites that appear on the first page of Google search results result in increased traffic. Statistically, a full one-third of traffic goes directly to the top result. Over 90 percent of traffic never goes beyond the first page of results.
Create a Local Presence
More and more search results are local. With so many potential customers looking for businesses near where they live and work, it is imperative for companies to establish a local presence on the internet.
Build Authority
A Springfield IL SEO company will undertake exhaustive research to establish the most relevant keywords that apply to your particular business. Once the keywords are established, the website is optimized to reflect them. This results in your company gaining the top spot in searches.
Social Media
Accurate keywords are crucial in getting your social media activity noticed. The use of trending words and phrases help your posts be noticed and shared.
Building and launching a website is extremely important in this digital age, but building a website is not enough. SEO companies can position your site, helping your business grow and prosper.
