Small businesses are definitely difficult to manage. Managing business operations, staff, marketing, advertising, and then hoping to have time for yourself at the end of the day is nearly impossible.
In this world, small businesses are constantly competing with major corporations for survival. Although competition is fierce, the avenues available to assist in marketing and advertising are endless. There are many ways to promote your service or products, no matter how unique they are.
You might be interested in promoting your local business using advertising specialties in New Port Richey, but may be concerned about whether or not it’s worth the investment and your time.
There are many reasons why it can work, however.
Reciprocity
Using promotional products like pens, backpacks or coolers is a great way to get customers thinking about your needs. How? Studies have shown that people are more likely to help you with something if you’ve first helped them. Even without a scientific study, it’s easy to see how this might work.
For example, have you ever been invited over to someone’s home for dinner and then felt bad that you hadn’t invited them over yet? Isn’t it interesting that you never felt guilty about it until they did something nice for you? This same concept can be used in business.
If an individual receives a small gift from you, like a lunch bag, and then they use it every day, when the time comes that they need your product or service, how much more likely will they be to call you instead of your competitor?
Memory
Scientific studies vary in their exact findings, but it’s commonly agreed upon that people need to hear or see things a few times before they are able to retain that information. Have you ever wondered why major corporations with products that are easily considered to have household names spend millions on advertising?
In reality, it’s because they know how important it is for their potential customers to think about them often.
If your potential customer sees your pen in the car every few days, when they need your service, they’ll know just where to look.
Brand Exposure
In the online world, you need customers to come looking for you. In the physical world where promotional products live, that’s not the case. You can reach a huge audience that hasn’t even thought to look for you with advertising specialties. A t-shirt is a great example. If one of your customers wears your shirt, how many people will see that who might never have heard of you otherwise.
The various advertising specialties out there can help you reach a much wider audience. At the same time, it helps you increase familiarity with your existing customers making them much more likely to do business with you in the future.
