Small businesses are notorious for having little cash flow and tight budgets. When it comes to hiring a marketing firm, however, it should be at the top of every company’s list. Why? The answer is simple – you need customers. Without them, your business would fail. A marketing firm can help you not only gain new customers but keep them coming back again and again. Here are just a few other reasons:
1. Tap into the latest technology. Marketing strategies (especially online) are constantly changing and what worked yesterday may not necessarily work today. A professional firm makes it their business to stay on top of the latest technology and trends so that your marketing is always on trend and current.
2. Increase the efficiency of your current staff: When you delegate the marketing and advertising work to a third party, it leaves your current staff free to do their own jobs instead of trying to learn something they may not be qualified for (marketing). This makes for a more efficient staff and a better overall organization that runs smoothly.
3. No training involved: You don’t have to train a third party firm on how to do their job – they’re the experts. This saves you time and money from having to train your own staff and dealing with the learning curve, which could end up costing you precious productivity time.
4. Manage costs: Hiring an in-house marketing expert could end up costing thousands of dollars, once you factor in things like benefits, office space, etc. With a third party firm, they take care of their employees. You don’t have any overhead to worry about.
5. More than just marketing expertise: With a professional by your side, you can have access to not only marketing expertise but entire systems that generate leads, keep track of your efforts and success, know where your leads are coming from and be able to pinpoint exactly which efforts are working and which ones aren’t. This is a powerful way to explode your business and stay ahead of your competition.
When it comes to hiring a marketing firm, you shouldn’t ask, “How can I afford this?” but “How can I not afford to do this?” If you are serious about running your organization in the most efficient way possible, and want to gain a steady stream of new customers year after year, a third-party organization may be the answer.
Marion Integrated Marketing is an industry leader in marketing firm solutions. Call or visit their site today to find out how they can help your business with marketing efforts.
